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Mr. Hoffer begins his discussion of “The New Age” by pointing out that it is generally, though falsely, referred to in America as the “Age of the Masses” (i.e. mass communications, mass consumption, mass production). He explains that it is no longer the masses who control the political and economic life of the country. In politics, it is the intellectual who is the general, the diplomat, the ruler. Economically, with the rise of automation, it is the intellectual with the machine who is replacing the many laborers and their hands. Mr. Hoffer then compares the intellectual of the past and present in this country. In the past, the intellectual of America, in much the same manner as today’s European, Asian and African intellectual, was a colonial and ruled with the attitude of a colonial. He demanded absolute obedience and power, and his interests were not so much with the needs of the masses as with the construction and initiation of imposing works and great ideas. In contrast to the “Old Colonialism” of America’s intellectual of the past, the “New colonialist” intellectual of America today rose from the masses and his interests lie with the needs and demands of the masses. Mr. Hoffer describes the “New Colonialist” intellectual as “the man in the business suit who looks like everyone else.” Economically, he is interested in wages, clothing and feeding the people. Politically, he wants not blind obedience but the enthusiastic approval and support of the masses for his projects and ideas. He concludes by stating his believe that the “Old Colonialism” of today’s European, Asian and African intellectual leaders should learn from the “New Colonialism” of America.
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