| Description |
Analyzes advertising in twentieth century America, and its dual function as mirror and molder of our culture. Demonstrates that admen have long been fluent with the familiar slogan, jingle, testimonial, and doctor's endorsement--by which values and dreams, rather than commodities, are made the fare of public consumption. Reminds us that we must guard against the temptation to make advertising the scapegoat for our own materialism, for admen can erect and support only the images that society tacitly permits.
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