| Description |
Details the issues and problems of management strategy involved in the operation of a large inland lake marina as presented in A Case Study: Fourwinds Marina. Combines location footage at the marina with interviews by the case study authors as they talk with the marina's owner-developer, the present marina general manager, and a management professor who is also a marina customer. Discusses such management problems as unplanned involvement of developers in the operation of the marina, unanticipated rapid growth rate, insufficient expansion capital, and inattention to customer satisfaction in a service industry.
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