1932

37A-1067095

37B-1067096

The Depression, of course, was the major issue in 1932 (37A-1067095). Hoover was re-nominated and ran on his record, with promises of "prosperity just around the corner." But his optimistic predictions were ridiculed by cartoonists (37B-1067096). Things did not get better, failing to give the Republicans the boost they needed. 

Although "that threatened eclipse" was a major issue, prohibition received much attention (37C-1067097). Hoover wavered on the issue, vaguely favoring reform, but the Democratic candidate Franklin D. Roosevelt came out for repeal. Roosevelt preached a "New Deal" and became more popular. The Republicans retaliated in the only way possible--with a fear campaign focused on the evil consequences of Roosevelt's election. 

Both candidates went "on the stump" in this election and radio was a major instrument of the campaign. Hoover's speaking style was stolid and boring, as parodied here, but Roosevelt's style was captivating (37D-1067098). As it turned out, the promise of a "new deal" was captivating enough to put Roosevelt in the White House.