1928
Candidate |
Popular
|
Electoral
|
Herbert C. Hoover Republican |
21,411,911
|
444
|
Alfred E. Smith Democrat |
15,000,185
|
87
|
Herbert Hoover, 1925 U.S. Dept. of Commerce Photographic Services (public domain) |
Coolidge's refusal to run again paved the way for Herbert Hoover to run as the Republican candidate in 1928. Democratic candidate Al Smith brought the issue of the enforcement of prohibition to the fore. Herbert Hoover termed the eighteenth amendment "noble in motive and far-reaching in purpose," indicating his support of prohibition (36A-1067091). Although the Democrats were pledged to better enforcement of the amendment, Smith called for prohibition reform and was generally regarded as a "wet," even though he was cautioned to "play softly." (36B-1067092, 36C-1067093)
Hoover ran on the reputation for prosperity of the Republican administration, which was enough to put him over the top: Hoover was elected (36D-1067094).
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