1928

Herbert Hoover
Candidate
Popular
Electoral
Herbert C. Hoover
Republican
21,411,911
444
Alfred E. Smith
Democrat
15,000,185
87

Herbert Hoover, 1925
U.S. Dept. of Commerce Photographic Services
(public domain)
Buck Up, You're A Noble Fellow

36A-1067091

Coolidge's refusal to run again paved the way for Herbert Hoover to run as the Republican candidate in 1928. Democratic candidate Al Smith brought the issue of the enforcement of prohibition to the fore. Herbert Hoover termed the eighteenth amendment "noble in motive and far-reaching in purpose," indicating his support of prohibition (36A-1067091). Although the Democrats were pledged to better enforcement of the amendment, Smith called for prohibition reform and was generally regarded as a "wet," even though he was cautioned to "play softly." (36B-106709236C-1067093

Hoover ran on the reputation for prosperity of the Republican administration, which was enough to put him over the top: Hoover was elected (36D-1067094).