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                <text>A social issue film directed at the problems of public health and malnutrition among rural southern tenant-farming communities. The film points directly to exploitative practices of the tobacco industry and reliance on tobacco growing as a cash crop in these communities as the cause of an ongoing cycle of poverty and poor public health. "Here is tobacco land: land of lost hope, land of broken promises, land of broken lives" states Margaret Cussler's narration. Urging farmers to turn away from this single crop system in order to improve their own lives and those of the community, they suggest "the remedy is so close at hand - in the land itself." Farmers raising their own food, it is suggested, will lead to better health,  community agents will provide guidance in raising food, gaining income from selling farm produce, education for children, and home economics programs. The concluding message to these communities is to "Eat well and be well. Learn about it, read about it, talk about it."</text>
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                <text>&lt;p class="MsoNormal"&gt;&lt;em&gt;Worst of Farm Disasters &lt;/em&gt;was produced alongside the USDA's Rural Electrification Administration (REA) films &lt;em&gt;Power and the Land&lt;/em&gt; and &lt;span class="SpellE"&gt;&lt;em&gt;Bip&lt;/em&gt;&lt;/span&gt;&lt;em&gt; Goes &lt;span class="GramE"&gt;To&lt;/span&gt; Town&lt;/em&gt;.All three films document the life of an Ohio farm family, the Parkinsons, as they promote REA loans for modernization of small farms with electric service. Portrays the ever-present danger of fires on the farm resulting from reliance on kitchen cook stoves, kerosene lanterns and other traditional ways of farm life that would be improved through electrification. Narration conveys the message that "farms with electricity are more protected against fire loss than ever before, they are safer places to live for men and women."&lt;/p&gt;</text>
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              <elementText elementTextId="14623">
                <text> Porto Alegre, Brazil </text>
              </elementText>
              <elementText elementTextId="14624">
                <text> Natal, Brazil</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
      <elementSet elementSetId="7">
        <name>PBCore</name>
        <description>PBCore is a metadata standard for audiovisual media developed by the public broadcasting community. See http://www.pbcore.org/documentation/</description>
        <elementContainer>
          <element elementId="117">
            <name>Duration</name>
            <description>Provides a timestamp for the overall length or duration of the audio. Represents the playback time. Format: HH:MM:SS</description>
            <elementTextContainer>
              <elementText elementTextId="14625">
                <text>00:14:15</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="103">
            <name>Identifier</name>
            <description>Best practice is to identify the media item (whether analog or digital) by means of an unambiguous string or number corresponding to an established or formal identification system if one exists. We recommend using the item's Omeka URL. (e.g., http://myomeka.com/items/show/1) If you are using the Internet Archive Plugin, this field will be autofilled.</description>
            <elementTextContainer>
              <elementText elementTextId="14632">
                <text>http://collections.libraries.iub.edu/IULMIA/items/show/1421</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
      <elementSet elementSetId="6">
        <name>Avalon Video</name>
        <description>Elements needed for streaming video for the AvalonVideo Plugin</description>
        <elementContainer>
          <element elementId="96">
            <name>Avalon Section PURL</name>
            <description>PURL for the Avalon Video to embed in an iframe.</description>
            <elementTextContainer>
              <elementText elementTextId="14629">
                <text>https://purl.dlib.indiana.edu/iudl/media/6537030795</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="97">
            <name>Avalon Width</name>
            <description>Override Width for the iframe width parameter.</description>
            <elementTextContainer>
              <elementText elementTextId="14630">
                <text>800</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="98">
            <name>Avalon Height</name>
            <description>Override Height for the iframe height parameter.</description>
            <elementTextContainer>
              <elementText elementTextId="14631">
                <text>450</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
