Indiana University Libraries Moving Image Archive

Clothing & Fashion

From furs, to hard-to-fit men's fashion, to skirts, Frink Studio produced ads for a variety of clothing stores in Northwestern Indiana and Michigan, catering to the need of the middle class to present in a certain way. 

This collection primarily features ads for Gilbert’s Men’s Clothing Store of South Bend. Boasting the in-demand brands that bring clientele from an eighty-mile radius, Gilbert’s opened in 1908, but the iconic South Bend location closed in 1979. Images of Gilbert's store front can be found here

Also among these local ads is an ad for the nationally distributed Remington Razor. 

[Click images to watch film]